As the director of buisiness development for SLA, I regularly travel to attend industry events and learn more about our vendor partners and the content industry. While recently attending the SIIA Information Industry Summit I was able to also attend a lively kick-off for the year-long SLA Centennial Celebration hosted by our New York Chapter on January 29.
The evening was a celebration of SLA's first 100 years with the speakers representing the past, present and future of SLA. Following an introduction by the NYC Chapter President and five-year SLA member, Michelle Dollinger, 30-year member John Ganly presented the Mayoral Proclamation
from New York City Mayor Michael R. Bloomberg. The proclamation announced Thursday January 29, 2009 as Special Libraries Association Day in New York City. David Bender, SLA’s executive director from 1979 to 2001, also spoke to the attendees describing his leadership at SLA and his great experiences with the information profession.
Following Bender, I personally and humbly delivered remarks on behalf of SLA’s CEO Janice Lachance who could not attend the event. Janice highlighted the ties the association has had to New York City throughout its history while pointing out recent improvements to SLA member benefits such as the recent announcement that our non-certificate, online courses offered by Click University will now be free (and I believe I heard an eruption of applause from the room- even if I prompted it).
Of course the panel was the highlight of the evening as past, present and future presidents of SLA fielded questions about the association. The session titled Four Association Leaders Discuss SLA's Past, Present and Future included four prominent members within SLA’s leadership—Gloria Zamora (SLA President 2009), Anne Caputo (SLA President-Elect 2009), Pam Rollo (SLA President 2005/06 and NY Chapter member) and Susan DiMattia (SLA President 1999/2000 and NY Chapter member). The questions kept the presidents on their toes and all gave insight to the members on what they can do to stay valued and relevant during this economic crisis.
Along with continuous learning through SLA’s Click University and networking with your fellow info-pros, they all stressed that YOU must learn to promote yourself to your organization. Info pros must be equipped to prove their value to their employers.
The question of the night was… "But, HOW do we do that?"
Our recent Alignment Findings show that organizations must understand the importance of the quality of information, efficiency of dissemination and the level of analysis that info-pros provide is unique and crucial.
Additionally, the perception of an information professional is emphasized in making resources credible and easily accessible, facilitating good decision-making, and saving time and money. The panelists asked the audience to be prepared with specific statements to show how their work influences the organization to make the best business decisions.
Is a great exercise for anyone to do, and you never know when you might be asked!
Thus, I challenge you to fill in the blanks below to help you market yourself from within your organization:
- I can give you fast and credible information because I…