It is evident today that it is not sufficient just to have the most advanced technology and distribute the information in order to have your audience digest and act on the information given to them. In this blog post by Paolo Mefalopulos, head of the Communication Program at UNICEF in India, he emphasizes that the current way that “knowledge is collected, organized, communicated and shared needs to be significantly rethought.” He provides insight and examples on how knowledge should be shared, stressing that the starting point of an effective KM system should be the audience instead of the knowledge itself. He also presents an interesting stand on KM stating that it should be conceived more as a communication and behavior change subject. He goes on to state that a knowledge management program that does more than collect and distribute information will influence the intended audiences. Check out the full blog post by clicking the link below.