What do you know about the Need to Know Forum? If the answer is “not much,” then don’t worry, we’ve got you covered.
Planned as part of the SLA 2011 Annual Conference & INFO-EXPO, the Need to Know Forum (N2K) is a first-time event. It’s a unique outreach to non-SLA members and offers the opportunity to learn about the value of access to authoritative information.
Through a series of eight sessions and a networking lunch we’ll discuss how best-in-class information solutions help organizations be more competitive, avoid lawsuits, improve internal collaboration and increase innovation.
This event isn't just for managers and executives – it’s for anyone who might benefit from working with an information professional, whatever their role or industry. The idea is to draw in as many people as possible that aren’t aware of the versatile skill-sets that SLA members possess, and tell them what they Need to Know.
Everyone can easily help with outreach. Here are some quick ideas that you can use to help increase non-member participation:
- Think of 5 connections you have outside of SLA, and invite them
- Join the Need to Know Forum wiki for invitation materials, slide decks, bulletin-info, and other resources. Stay tuned for a customizable press release.
- Get social - Tweet and share links to this blog post and the N2K info page amongst your social networks.
- Comment on our Facebook fan-page Discussion about the N2K Forum, and invite your friends to do the same.
- Point your connections to the informational slides on SlideShare to learn more
- Forward connections you have at any industry publications to SLA’s PR contact, John Walsh, for press outreach.
*Plans are already in the works for a repeat of this event at SLA 2012, so let’s join together, build our community, and make this event a great success. We’ll see you in Philadelphia this June to get Future Ready!


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