As you’re catching up with your emails after the holiday season, I hope that you’ve had a chance to review the invitation for SLA members to participate in the “New Rules of Engagement” study that started last week assembled by Shore Communications Inc (Shore). The “New Rules” study and the report that will be available to members is a new way of looking at how SLA members perceive business information purchasing.
This study uses an advanced technique called narrative research. Instead of asking you to respond to a typical questionnaire or interview guide, narrative research allows you to tell your own brief story about key activities in your business information purchasing processes. You then get to provide information that will enable Shore to organize story responses into meaningful patterns that will reveal key insights that would be hard to reveal using typical pre-formulated survey questions. You can find more information about narrative research here and you can start the process of participating in this study here.
We’d appreciate your participation in this study by the end of this week if possible.
SLA members participating in this study will complete a confidential online survey in which they’ll write one or two short stories about their involvement in executing or influencing purchases of business information products and provide some information that will describe what the story is about from their perspective. It’s easy to complete your part in the study. Qualified SLA members who complete the survey will receive a free copy of a report early in 2010 summarizing the results of the study. Other SLA members will be able to purchase the report at a discount to SLA members only.
This is a unique opportunity to participate in a ground-breaking study that will reveal trends in our field from an altogether new perspective. The survey is available to take now and will be completed in early January 2010. To prepare to participate in this study, please click here for more information.
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